I remember the days when I first visited Europe and the UK in 1997 and we all searched for places, restaurants, hotels, businesses in a yellow pages book known as local directory. Now the days of that manual work are gone and online all information of business is available in local business directories.
In most discussion forums or blogs you will find one answer to the free online directory listing NO. You will find a lot of articles on the web which says free directory listing is dangerous for search engine optimization( SEO) strategy. Is it really so? Let’s do some digging into this concept or myth.
First we must understand what is directory? Online Directory is a collection of websites or businesses which are categorised into various categories as per editor of the directory. Common Directories can be divided into two categories General and business directory. General directories are collections of websites where you can find title, description, URL and email etc. Whereas businesses directory as also named as yellow pages contain complete business details including NAP, CEO name, Turnover, number of employed and many more. Online you can find both general and business directories for free.
The dangerous part in directory listing which can harm your website is getting your site listed in free, low domain authority, network managed or spammy website directories. However getting listed in niche specifc directories can be useful. For example if you own a restaurant in London, get listed in “London Restaurant Directory”. This listing will help you.
So far as local and business directories are concerned there seems to be no harm. They are all free. That does not mean they are spammy business listing sites like Google My Business, Yelp UK, Bing Places, FourSquare, The Sun Directory, FreeIndex, Cylex Business, Business Network, Fyple, Brownbook, 192.com or Megri Web Directory. You can trust these business listing sites and help you in inbound links, local SEO, branding and improving visibility.
Therefore the myth of website directory listing or submission must be understood before believing that all directory submission or listing are spam.